Basehall 02 Launch Campaign
Basehall 02 is a vibrant addition to Hong Kong’s diverse culinary landscape. Coming off the strength of Basehall 01 by Hongkong Land, it revolutionizes the traditional food hall format, presenting a curated collection of Hong Kong’s best food and drink experiences.
The revolving counters serve up the city’s most sought-after concepts, and Michelin Guide-recommended local eats and cap off the experience with late-night musical moments fueled by bespoke cocktails.
BaseHall 02’s fluid space leads the way in modern, multi-concept experiential dining. We were tasked with producing a series of photos and videos that highlighted the space and four of its launch tenants: Kamcentral Roast Goast, Ah Chun, On Lee Noodle and Both Street.
What we were most excited about in this project was the chance to help these independent shops tell their story to the whole of Hong Kong and beyond and cement their legacy as part of Hong Kong’s culinary landscape.
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