We were tapped to come up with a new look for DSPTCH’s visual identity. As a utilitarian design company, their durable products are made to meet the various needs of commuters and global travellers — a perfect balance of military design and civilian versatility.

For the update, we took Gortex by Apex Type Foundry and tweaked it to reflect the silhouettes of their products that make extensive use of clips, buckles and carabiners; like their products, the logo adapts to the different challenges at hand.

As longtime users of DSPTCH’s products, we love how the updated typeface stays true to the mechanical precision of their design and manufacturing but still embodies a sense of warmth to keep the brand looking function-first without looking too hardcore.