We produced a campaign to mark 150 years of Levi’s iconic 501 jean, as we coordinated an activation featuring over 100 members of Hong Kong’s creative community spanning fashion, art, music, design, and more.  The event production took place over several months and consisted of a photography and video series, a wheatpaste campaign, the wrapping of Hong Kong’s iconic trams, and a launch event and exhibition. The campaign represented the intersection of a strong, historically relevant cultural icon with modern-day stories and in-person experiences.